How an Animator Can Bring Your Characters to Life

One of the central features of any animated production is the character that populates it. You provide the vision for those characters. A skilled animation company sharpens that vision and brings it to life. There are many ways in which the animator develops characters perfectly suited for whatever type of project you need, from advertising animation to educational animation and more. The following are just a few of the valuable contributions the 2D animation studio can make to character design.

Target The Desired Audience

The exact look and feel of any animated project depends in large part upon the audience for which it is intended. For instance, an educational program geared toward children would use bold patterns and bright colors, whereas an animated explainer video for business executives would use more restrained design elements. The studio you choose to provide animation for your project will enhance its effectiveness by creating characters that are appropriate for the audience you wish to reach.

Animation studios will help you define the correct style for your audience right from the start by also providing you with concept design services. These services formulate vague ideas into a specific overall style. A skilled team of animators can walk you through the development of your concept and then create unique characters that fit both your vision and the audience who will be enjoying the finished product.

Visually Depict Personality

Each character in your animated project will have a distinct personality. This personality is one of the traits that will set them apart from the animated characters already out there. Through concept design and character design, your animation partner will work with you to determine the personality that each character possesses. Developing this personality may involve creating a back-story to give them history and depth. The animator will then use this background to inform their understanding and development of the character.

The animator will use their skills to take the traits that were fleshed out earlier in the process and visually depict them in the character’s body shape, facial expressions, and movements. For instance, the animator will use lines to create a body for the character that reveals their personality. Soft lines may denote gentleness, while sharp corners may reveal stronger or negative aspects of the character’s personality. Animator Moritz Schneider, for instance, explains that he used sharp edges on one of his characters to depict that character’s hidden strength and integrity. These sometimes subtle design elements convey to the viewer aspects of the character’s personality that may not be explicitly articulated in the dialogue or actions and give him or her added depth and intrigue.

In addition, the animator will use design elements such as accessories and colors to reveal a character’s thoughts, feelings, and preferences. These elements can become integral parts of the character. For instance, the yellow complexion of the Simpsons has become their trademark look, one of the reasons they first captured viewers’ attention. Reds and blues can convey a sense that the character has something in common with comic book heroes, while dark colors will give viewers the impression that the character has some less than pleasant aspects to his or her personality. Accessories can give viewers a glimpse into the character’s circumstances (such as whether they are rich, stylish, plain, or simple).

Finally, 2D animation companies can add other design features, such as facial expressions, to give the viewer visual clues to the character’s personality. At times, they will exaggerate these features to emphasize certain aspects of the character’s personality, or swerve away from strict realism to create cartoon characters that will have greater appeal to the sensibilities of the target audience. Regardless of the specific techniques they use, however, animators will all strive to produce characters that fit comfortably into the purpose and overall feeling of the project.

Create An Environment To Complement The Character Design

Finally, traditional animation studios can bring your characters to life by creating environments that complement or further reveal their personalities. For instance, an animator may choose to reflect the conflict a character is facing by inserting elements into the surrounding environment that visually clash with the character. Alternatively, the animator may choose to insert small details into certain scenes (such as background objects or colors) that match the proportions or interests of the character. A good animator will understand how the environment interacts with the characters being created so that all the elements of a project fit together convincingly. In fact, a skilled animator will be intentional about nearly every detail they add into a scene, so that the entire project comes together as a realistic and cohesive work of art.

Character design is essential to the animation process, because the characters’ personalities, appearances, and actions have the ability to affect the success of the entire project. Viewers will relate to or be turned off by their experience with those characters. As a result, the animator will work carefully to choose the colors, shapes, styles, and environmental details around the character to create a personality and role within the project that will satisfy your vision and appeal to your audiences. A skilled animator can help you not only flesh out your vision for the characters populating your project but also build them and the world around them into a form that will charm, enchant, instruct, and motivate the audiences you wish to reach.

Powerhouse Animation is a traditional 2D animation studio based in Austin, Texas with offices in Burbank, California. Since 2001, Powerhouse has been bringing ideas to life through animation, illustration, and motion graphics.

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Benefits of Using 2D Animated Video for Business Promotion

Promotion is a very important activity in any business as it brings awareness to a large number of people within a short span of time. There are many ways to do this and what matters the most is the way it is performed. It is essential to do it right or the business objectives will not be met. Doing it right attracts the attention of potential customers and increases sales. 2D animated videos are effective when there is a need to grab instant attention. Live action is common and is prone to miss the attention. On the other hand, 2D animated videos are different and would easily catch the eyes when character animation is properly done. When made as a short movie, it becomes even more interesting.

What are 2D Animations?

2D Animation is about creating two-dimensional digital images using software. Its most common application is a production of cartoon episodes. Its implication is gradually reaching to marketing technologies as a creation of 2D animated videos is considered as an effective way of conveying specific message to a target audience. What makes it more popular among others is its simplicity and affordability desirable by business owners. Any business can easily and quickly represent their idea in the form of moving images using 2D animated videos.

Where does it work?

A business involved in manufacturing or marketing products consumed by kids or young people should consider using 2D animated videos to create awareness. For, this age group likes watching animated graphics and find them interesting and engaging. When done appropriately, they deliver the message more effectively than any other means. If it is interesting, it can become the topic of discussion among groups of people, making it popular among those people who did not watch it.

What are the Benefits?

• 2D animated videos are an excellent way to exhibit a business ideology, products or services as well as brand image. 2D animation marketing can be implemented easily to reach the potential customers.
• 2D animation services work effectively by conducting marketing campaigns such as internet marketing, television advertisements, email campaigns and web links.
• 2D animated videos create a dynamic influence the target audience and help better in selling the products and services.
• The animation not only creates awareness about the brand, product and services but also remains in the minds of customers so as to attract new customers.
• Animation is effective in creating curiosity among audience and result in more information seeking than any other way.
• When a product is introduced in a lively, animated manner, it attracts the attention and there are chances that the audience recommends the product to others, hence creating a brand identity.
• Animated video can explore the full potential of a business to explain the product or service than what traditional advertisement modes can do.
• The audio-visual representation of the product information makes it easy for the audience to grasp and remember, leading to better sales.

A 2D animated video is an affordable, simple yet effective way to represent the ideas, imagination and information about a business into images and videos to offer creative solutions for effective marketing and thus, profit making.

Home Road Films is a video production company based in New Delhi. They offer a multitude of services related to films like Explainer videos, Training Videos, Corporate films, Graphic Identities, Product Videos, Motion Advertisement, etc.

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Learning 3d Animation and Modeling

Throughout history different devices had been in use to create the illusion of motion or animation. Zoetrope a wheel like device with picture on it was invented in China in 180 A.D. Phenakistoscope, Flip books and then cameras began to show moving pictures. With invention of computer, computers begin to be used for animation.

Hummingbird (1967) a ten minute film was considered as the first computer generated animation film. From then on computers begin to be used for creating 2d and 3d animation. Toy Story (1995) was first feature length 3d animation movie. Then rest is the history with block buster movies such as Avatar, Shrek, Up etc grossing heavily at box offices. 3d Computer Generated Imagery or CGI is now being heavily used in not only Hollywood but throughout the world.

I began my journey of learning animation and modeling. For your convenience I have enumerated my journey.

1. I got a trial version of the 3d animation software and began tinkering. In the beginning I did not know even a bit about this software. I and my brother keep fiddling with buttons in the interface. Through this trial and error we would discover new things each day.

2. Then when we got some basic knowledge of the software and we began making things given in the help menu. Slowly and gradually our skills were getting polished.

3. Almost 1 to 2 years passed in this tinkering. My brother realized he could not go further so he gave up but I kept trying, learning one thing after another. I downloaded learning material and tutorials from the internet.

4. After when I got enough experience I begin to spread the word about animation (at that time no one knew about 3d animation). I showed them my work and they were impressed.

5. People begin to contact me for making modeling and animation. At the same time I began teaching animation. This journey took me almost 9 years.

The journey had not been easy. I face several problems. When my siblings and friends enjoyed watching TV, movies and hanging out, I would sit next to the computer watching video tutorials. Art and all its form require passion and dedication. Without passion you can learn to draw lines and circles but you cannot breathe life into your artwork. Creativity cannot be achieved pain. This journey has been a labor of love for me.

Now I have got decent portfolio. I hope to break into the professional industry in the professional way soon, God willing. That is my story of learning animation at my own. As someone said, God helps those who help themselves. If you have passion, then decide wholeheartedly once to learn this unique art of storytelling. Lucrative business is waiting for you with endless opportunities; the only condition is that you must have Passion.

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5 Reasons Why Product Design Requires 3D Modeling

Product designing is an integral phase of any industry. In this phase, designers get to represent their spectacular ideas to the prospective clients and manufacturers. Helping designers in this phase is state-of-the-art method popularly known as 3D modeling. Thanks to the proliferation of animation industry, designers now have multifunctional tools at their disposal that help them to present their designs in a vivid way. Showcasing your products in 3D forms can turn out to be absolutely stunning.

However, if this reason is not good enough for you, then here are five strong reasons that clarify why product designing is in dire need of 3D modeling.

#1 Create Rapid Prototypes

Creating rapid prototypes of products becomes easy with 3D modeling. Often 3D models prove to be beneficial to evaluate certain crucial factors including product details, its manufacturing costs, and designing concept. 3D models of product prototypes can be created either from a handmade drawing or even from a 2D sketch. However, leverage of 3D modeling lies in its ability in allowing designers to create and refine their designs without much hassle.

#2 Get 360-Degree View

The convenience of demonstrating a model from different angles is a huge leverage for designers. This is another perk of 3D modeling. Viewing the product from different angles not only allows people to notice the smallest details but also gives them a fair idea about its production and packaging. The three dimensional 360-degree view turns out to be pretty useful in all stages of production. Users can zoom in on the product and can get better visual expressions of the same; an advantage clearly not found in 2D sketches.

#3 Gripping Animation

A well-animated product will not only ensure success for your marketing campaign but will also help to give your customers a clear-cut idea about its working. Attention-grabbing animation can actually help you to go a long way and with 3D modeling, you can get to show your clients how your product functions.

#4 Perfect Marketing Material

3D models act as perfect marketing materials. Since they are photo-realistic, they can be easily fitted into presentations and commercials. Effective promotion of products can help companies to gain credibility from their customers and with production-ready models that would come easy. Most real-estate companies have already taken advantage of 3D content for promoting their sales.

#5 Precise Specifications

With the help of modern 3D modeling software, designers can now demonstrate the size, shape and other specifications in context to the real product. This almost real scaling of the products allows companies to give nearly-perfect overview of how the finished goods will be to the prospective customers.

Summing Up
3D Product Modeling and rendering has already turned out to be excellent tools for showcasing products and their designs. But, to design products with perfection would require skills and of course, hands-on experience. Hence, it is better to go for pros of the industry and hire services of a renowned animation studio.

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Four Ways Storyboards Facilitate the Animation Process

No animated production can be completed successfully without the use of storyboards. A staple of animation, they have existed since the early 1930s, when Walt Disney implemented them during the development of its films. Since then, they have become an indispensable tool in virtually every animation company, because they enable animation creators to visualize a storyline, determine the sequence of events, choose production details, and save time and money. Following are just a few of the ways in which storyboards and animatics contribute to the success of any animation production.

Storyboards facilitate brainstorming and creativity.

Storyboards are a series of sketches that outline each of the scenes in an animated project. They include information such as which characters and objects populate the scene, which camera angles are being used, what movement is occurring, what dialogue is being spoken, and whatever other material may be useful. Animatics are storyboards to which have been added pieces of animation, movement, and sound to further indicate how the final product will look.

Because storyboards present the details of each scene visually, they are an especially valuable tool for facilitating brainstorming and encouraging creativity. As animators view the project coming to life through the storyboards, they can more easily identify ways to improve the development of the storyline and the scenes.

For instance, storyboards allow animators to move scenes around to experiment with different sequences. Flashbacks are often the result of such experimentation in an animated production or motion picture. In addition, they allow animators to test different iterations of the animation before large commitments of time and money must be made to producing the finished project. As a result, storyboards give the 2D animation studio the freedom to change how the scenes develop and to try out different ideas. This freedom results in a higher-quality and more carefully crafted animation than would otherwise have been possible.

Storyboards save time and money.

While storyboards foster creativity, they also serve a very practical purpose for 2D animation companies and their clients in that they save significant amounts of time and money. Initially, it may seem as if creating storyboards consumes resources, because they must be created with time and talent that could otherwise have been spent producing the final product. However, there are a number of reasons that storyboards are a financially prudent step.

One of these reasons is that storyboards allow animators to identify mistakes and problems before the project goes to production. These errors are simple to fix on a storyboard, because they require nothing more than a quick re-sketching or repositioning of the scene in question. In the middle of production, however, they would be much more costly and time-consuming to repair, because they would require steps such as re-animating an entire scene.

In addition, storyboards save time and money because they allow the animators to determine exactly how each scene will be shot before production begins. This allows the company to save money by determining which shots are most cost effective. Storyboards also save producers from time-consuming tweaking, adjusting, and re-animating during the production phase of the project.

Storyboards guide production.

As mentioned earlier, one of the reasons that storyboards and animatics production in CA and elsewhere save time and money is because they allow the animators to determine exactly how each scene will unfold. The details encompassed by the storyboards include production details such as camera angles and distances. In fact, storyboards and animatics are often utilized to determine which shots will be most effective during the production process.

As a result, by the time the storyboard is finalized, the production process has become much simpler as well. Camera angles and distances, character movements, timelines, and more are clearly laid out on the boards. All that is left is for the producers to implement the scenes as they are described by the sketches in the storyboard. When producers have such a detailed and carefully developed plan for their film or animated cartoons, it becomes much faster and easier for them to create the final project.

In addition, as mentioned earlier, storyboards help to reduce the number of changes that are necessary during the production phase of the animation. As a result, production can move much more quickly because it does not get held up by frequent changes and corrections. The detailed guidance and the improved speed which storyboards lend to the production process make them an indispensable step for anyone who wants to animate a project with speed and economy.

Storyboards provide a way to describe the animation to others.

Finally, storyboards are a valuable addition to any animated production, because they provide a way to describe the animation to others. Often, a project must be described to investors or other interested parties. Vague ideas cannot produce the kind of compelling presentation that will allow a project to receive funding or approval. However, concept design, character design, and carefully crafted storyboards and animatics can take an idea and visualize it in such a way that it is suitable for presentation.

Animation is an exciting, beautiful, and powerful art form that often looks as if its has been effortlessly put together. However, this beauty and power is the result of hard work and careful planning. Part of this planning process is storyboarding. By creating storyboards for your project, an animation studio can help you facilitate brainstorming and creativity, save time and money, guide production, and help others to understand your vision in order to create an excellent animated piece.

Powerhouse Animation is a traditional 2D animation studio based in Austin, Texas with offices in Burbank, California. Since 2001, Powerhouse has been making ideas come to life through animation, illustration, and motion graphics. With a staff of 35 in-house artists, animators, videographers and designers, Powerhouse works on a wide variety of projects and has created animation for companies including Disney, Sony, Marvel, DC, Old Spice, Miramax, the USO and more.


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How 3D Animation Video Helps in Improving the Animation World

Animation magic has ushered in a revolution of sorts in the world of advertising, marketing, promotion, media and entertainment. This seamless technology has induced life into visuals, creating a canvas that is both engaging and entertaining. The world over, animation continues to fire imaginations.

The technology has been evolving over time with newer developments enabling superior control and rendering of frames and visuals getting more life-like. There has been a significant improvement in 3D animation also. Though most of us discern these developments through the latest games and movies, other areas from aircraft design to weather forecasting are reaping the benefits from integrating 3D animation with virtual reality and simulation techniques.

Introduction of 3D Animation

To put simply, 3D animation is the three-dimensional representation of various elements. The technology allows an element to be modeled with such finesses it resembles a real physical object. A filmmaker can use the same camera angles on the rendered graphic as they would have in real life – front, back, sides, above, below, i.e. from every angle. They can also use different lighting environments to highlight unique textures and supplement the visuals with additional data to create realistic frames for use in longer films. The beauty of 3D is that the visuals can mesh seamlessly with live video streaming.

Benefits of 3D Animation

• 3D animated videos provide spatial awareness and give a sense of reality.
• Great way of conceptualizing ideas that are yet to take a realistic form.
• Helps in creating visually appealing and pleasant elements
• Easier to communicate about things and their interrelationships with the world as intended.
• Can reproduce events that are difficult to show or expensive to recreate in a real world environment.
• Unlimited possibilities to show things that cannot be depicted through photographs or 2D animation.

Scope of 3D Animation

The highly accessible and versatile technology has a wide range of users from individuals and small businesses to large conglomerates and institutions. The technology is crucial for long-term planning as its versatility allows people to preview a realistic rendering of how the elements being discussed will perform in real life situations. From providing a spatial rendering of an impending cyclone to the efficiencies that can be generated from a new engine, the technology can be used for various applications.

Sectors Where 3D Animation Technology Can Be Used

There are various sectors and industries where the technology can make a difference. It can be used for advertising, marketing, corporate films, cartoons, gaming, educational programs, in the entertainment industry and for the media sector. Corporates can explain the benefits of a product from concept to installation. The software industry can use it to show how a technology can work both at the front and back end. The construction sector can create animated videos on buildings, floor plans and other civil infrastructure to show how a concept will look once executed. People can also use 3D technology for effective education and training programs, customer presentations and in websites. Specific industries such as advertising, mining and gaming regularly use this technology for internal operations and external customer engagement.

This versatile communication medium can produce outstanding results in short span of time. Using creative storyboard blended with innovative imagery,we can create a whole new world that is close to reality. The technology is expected to soon become an integral part of the corporate world and create new frontiers for end user engagement.

Home Road Films is a video production company based in New Delhi. They offer a multitude of services related to films like Explainer videos, Training Videos, Corporate films, Graphic Identities, Product Videos, Motion Advertisement, etc.

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STEAM Careers – Visual Effects Animator

Who is a Visual Effects Animator?

A visual effects animator is a professional that’s responsible for special effects in films. Now interestingly, they focus on the special effects that cannot be added during the live action shoot. For example, a lot of times, the green screen is used when shooting actors in the studio.

The actual, exciting background we see in the movie however is inserted later. Similarly, these professionals are also responsible for actually creating entire characters. As such all they use is computer software programs to create these entities and integrate them in the film. These characters can be so lively that they can also interact with live action characters.

Remember the dinosaurs and the Anaconda in those blockbuster movies? Well that’s what the visual effects animators can do! Thus the TV shows, commercials, films and other such projects actually become more realistic and exciting.

Background Education / Training

Though it may be safely said that you do not require a formal study to be a visual animator, they certainly train themselves hard and create a strong background in multimedia art and animation. Most of them actually work a other artists and work on their story telling and aesthetic skills for long before they actually realize their dream of being a visual effects animators.

It is usually recommended that professionals interested in this career study arts, fine arts, photography or similar art related fields. Some of them actually go for higher specializations in visual media and visual effects eventually. The ability and training to use computer software with speed is highly valued as a skill.

Work Environment

Most of these professionals spend a lot of time in an office using their computers and animation software. However, those that work with larger media agencies and film studios may actually travel to document, understand and watch the actual filming happen, for research and development.

Their hours are often long and they can be commonly seen working in tight deadlines, on weekends and nights. A lot of them are self-employed and freelance or consult.

The industries that conventionally used to employ them were motion pictures, film industry and video game companies, but of late media agencies, larger YouTube channels, companies that create content for schools, companies that create DIY projects for school and even digital marketing agencies employ them. A lot of content development companies employ animators to create ad videos or films for their clients.

Salary

If it wasn’t exciting enough to transport people to a fantasy / realistic world using art and technology, the salary is lucrative. While disregarding the top-notch in the industry who earn in millions, even the junior animators earn good amounts as they freelance and / or get employed full-time. The more credentials and portfolio you have, the better your earning potential is.

To summarize, it is interesting to note that this is a very interesting and exciting STEAM career. At Projects For School, we hope to promote simple DIY projects for various STEAM subjects and careers for young kids. The objective is to help them identify their true passion and achieve it.

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Benefits of 2D 3D Animation

2D animated videos

We all love animation, in fact, we have grown up watching them. Do you remember those days when as a kid, you wanted to be a part of the animated world? Well, thanks to technology, with the evolution of 3D animation services, this dream has become partially true! 2D process is different from that of 3D in terms of latest technology, which lets you connect and identify more with the animated world which wasn’t possible with the 2D animated videos. However, the rise of 3D animation services hasn’t affected the popularity. This traditional form of is still used in making most animated explainer videos by many corporate companies. Such is the aura of 2D animation! Let us now consider the unique qualities of 2D animated videos which make it still the most preferred choice in the area of animation.

OLD IS GOLD

We all are well acquainted with this thought and as a matter of fact, we trust it too. 2D services have been well tried and tested through ages and have been giving positive results every single time. Whatever the concept is, you can always rely on 2D services. The best part is that almost any animation services company offer 2D animation services.

LOW PRODUCTION COST

Not every one of us can bear the cost of harnessing the 3D technology. 2D process is simple, quicker and that’s the reason it comes with a comparatively low production cost. In 3D animated videos, it is mandatory to bring in lifelike characters into the animated videos to make it look more realistic. Such is not the case with 2D videos. It has its own style and hence comes with a comparatively lower production cost than 3D services.

ERRORS CAN BE FIXED EASILY

What if an image in the animated video goes wrong for some reason? Or what if it simply doesn’t comply with the client’s needs? Then you might have to fix errors right? Well, let me tell you, fixing errors is always easy if you have produced a 2D animated video. You just need to redraw the error and you’re almost done!

TAKES LESS TIME

You ought to take the help of 2D services, in case you are working on a really tight schedule. It takes less time in production as compared to 3D services. This is because there is no need of a third dimension in 2D animated videos. Also, 2D animation services do not have the pressure to create real-looking images like that of 3D services and hence they take less time in covering the production process.

SIMPLE

All of us are wired in a way that we are bound to get attracted towards simplicity. An animated video should be simple and compelling. 3D service has no doubt given us many additional features which can make your video stunning. But not all videos need all of those 3D features. Sometimes more graphics and images tend to make the explainer video complex and hence may disrupt the entire message. So, if you are working on a complex project, you should reconsider using 3D and switch to 2D animation services.

EASY

As compared to 3D, it is easier to produce a 2D animated video. This is because of its less involvement of latest technology and software. Too much of advanced technology used in the 3D animated videos can make things a bit complex. But 2D services is known for its simplicity and hence easy from every angle.

ARTISTIC FREEDOM

While 3D animation process replicates the real world to create more lifelike animation, 2D animation process, on the other hand, offers more artistic freedom. You are free to depict strange actions with 2D animated videos and make your animation more compelling and fun.

Therefore, one might say that 2D animation process limits one’s choices. But let me tell you, this is not the case. It doesn’t limit one’s choice, instead, widens it. Because everyone can use it with ease. Its features such as simplicity, low production cost, less time consuming, easy error fixing capacity and the artistic freedom, makes it still the first choice of animators all over the world.

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5 Tips for Creating an Effective Whiteboard Animation

Whiteboard animations require many innovative ideas, careful decisions and gutsy implementations. Developing a script and the entire pre-production planning stage before the creation of any type of creative work is one of the most important things that one must ensure to work on. Below are a few important tips for an effective whiteboard animation. These tips will enable you to create a great impression in the minds of your audiences and fans.

1. A great script is a must

As far as whiteboard animations are concerned, an average script will not do much favor to you. You need a great script and a one that can help you to create a major impression in the minds of the people or your audiences to keep it simple. Your story must be bought to life in an extraordinary manner.

2. Having a believable flow

Just like it happens in real life, your whiteboard animation should have a story line that is quite distinct in the middle, beginning as well as ending. This means that the videos should be short in order to keep the attention of the audiences. Your story must be told in such a manner that does not take very long to unfold so that the viewers can get a grasp of what you are exactly saying.

3. Having a powerful imagery

Powerful imagery and dynamic illustrations are always at the heart of a successful whiteboard animation. This means that one should ideally spend most of the time creating the images for the whiteboard presentations.

4. A captivating audio

Soundtrack is the heart of a film and same goes to a whiteboard animation. The audio tracks should be captivated in such a manner that they are able to create a very positive impression in the minds of the viewer or a normal audience. There are also a lot of character voice- overs that should be extremely believable and dynamic and this means that they should enhance and not detract from your work.

5. Concentrate on the background music

Background music can also be described as an essence to your whiteboard animation. This is because the viewers will be able to connect emotionally to your content. This means that the will be able to create a great memory as far as your animation is concerned and as a viewer this is what we require. It is one of the important things to remember.

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18 Top Character Design Tips for Animation Films

Character design is not that simple as it looks in cartoons, movies and animations. It takes long hours of designers to create a character for a particular story. Character designing may have complexities, but the designers always aim to keep them simple. It’s more than just readable features, clean lines that are needed in a character. It is also about where to emphasize and where to downplay based on the personality of the character in the story. We have seen Disneyland cartoons, Tom & Jerry, Ice Age movies, Jungle Book and so many more, and each personality in each one of the afore mentioned has made a strong influence in our minds to remain alive forever. To start creating a character is very complicated but if one has the idea of the character in the mind then following tips would be helpful.

01. Know the Audience

The audience of the any creative project is important in determining its framework. It should be the most significant step on the way to designing characters. The characters designed for kids are brighter in colours and have got very basic shapes. If one is working for clients projects then you need to follow the character specifications shared by your client.

02. Know the Positioning

In which position and how the character will be introduced in the story also plays an important role in character designing. In what medium character will be seen also has a part to show here. Generally small mediums like mobile phone do not need intricacies in the characters as the big screens need. Besides, whatever the medium is, character designing always starts with paper, pencil, lots of sketches, ideas and more.

03. Analyse Other Designs

You should make an analysis of why some characters are successful and some are not. Do a proper research and through study of the various characters appearing in cartoon channels, animation movies, advertisements, etc.

04. Your Character should be Unique

Whether its shape, its personality, its attire or its colour, animation characters must be unique to stand out in the crowd. It could be an animal or a human or beast, the character designs need to be interesting to draw the attention of the people.

05. Drawing Line and Styles to Emphasize

Lines whether thick or thin line should be even and easily sculpted to create a personality that is cute, approachable and influencing. People demand for accuracy in the creation and have become very watchful of the perfection of the personality that is projected in the stories.

06. Magnify the characteristics

If the characters area magnified then it captures the attention of the viewers as it appears larger than life. It also helps audience in identifying the character and recalling it forever besides enhances the personal traits of the character. It could include – big nose, bulging eyes, hands with 2 fingers, big head sizes.

07. Colours Make a Big Difference

Choose colours carefully; as colours make a big difference and help your creation become noticeable in the crowd. Colours like black, blue, grey projects negative intentions, while light colours – white, blues, pinks and yellows describes innocence and purity.

08. Attire and Accessories

Attire and accessories speaks about the traits of the character in the story, besides also about its social status. Lots of diamond and jewelleries stands for riches and untidy and messy cloths indicate poor lifestyle. Besides accessories like swords, flying tools just adds to the personality and the role of the character.

09. 2D or 3D?

You need to decide how you want to project your character and how it should look from different angles. 2D or 3D features adds a completely new look to even a flat picture. If your creation is going to run on 2D or 3D platforms then you need to plan the height, weight and shape of the character very carefully as even a small mistake would change the shape of the character and make it look very different from what you envisioned.

10. Personality & facial expression

Personality of the character is a very important rule to follow while creating it. How it reacts in different situations, how it changes its expression reveals the role of the character. Whether the character is dull or sporty or a genius or a friendly one or has a destructive and villainous nature. Facial expression says it all. Movement of eyes, nose or lips can tell whether one is explosive, irritating, jealous, sad, happy, worried or scared. One can read the emotions from facial expressions depending on its temperament.

11. Character with goals

Whether one is watching a movie, reading a story or watching an animation, the goal of the lead character is the driving force behind a character’s personality. To create a dramatic angle to the story, character should be given goals like – solving mysteries, helping needy people, protecting people from evil characters.

12. Creating a background

A story to back the character makes it more interesting. Where it came from, what are the life changing events in his life, what made it think about takin up a challenging goal, etc. can add interesting and inspiring angles to the story.

13. Investigate and learn

It is not necessary to follow the rule book every time. It also depends on the mood of the artist how the personality of the character will be created. You should be open to experiments that can lead to interesting results.

14. Using paper and pencil is not a bad idea

It is always good to draw your character on paper first. Most of the interesting characters of yesteryears were drawn when drawing with the help of software was a distant dream. While working on paper many interesting things happen, this may not be possible on computers. Besides, it gives a good feel to the artist of creating something with one’s own hands and a feeling of giving life to a picture drawn on paper.

15. Let people share their thoughts

This will help you in understanding if you character is able to interact with the audience or if you are able to put the personality you wanted to in your creation. Whether the character is able to express its traits as planned.

16. Think beyond your plans

It is necessary as an artist to envision your creation on different platforms. How it would look on 2D and 3D platforms. Which platform would enhance the traits better and on which platform audience would love to see it?

17. Right environment makes it popular

Environment in which the creation dwells and interacts is important to make audiences feel the character. It strengthens the life of the character in the viewers mind.

18. Breathe life into the Characters

Your creation should look a real life character. Its facial expressions, the environment it lives in and the personality traits in every situation that is close to real world characters make it accepted by the audience.

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