Monthly Archives: May 2015

STEAM Careers – Visual Effects Animator

Who is a Visual Effects Animator?

A visual effects animator is a professional that’s responsible for special effects in films. Now interestingly, they focus on the special effects that cannot be added during the live action shoot. For example, a lot of times, the green screen is used when shooting actors in the studio.

The actual, exciting background we see in the movie however is inserted later. Similarly, these professionals are also responsible for actually creating entire characters. As such all they use is computer software programs to create these entities and integrate them in the film. These characters can be so lively that they can also interact with live action characters.

Remember the dinosaurs and the Anaconda in those blockbuster movies? Well that’s what the visual effects animators can do! Thus the TV shows, commercials, films and other such projects actually become more realistic and exciting.

Background Education / Training

Though it may be safely said that you do not require a formal study to be a visual animator, they certainly train themselves hard and create a strong background in multimedia art and animation. Most of them actually work a other artists and work on their story telling and aesthetic skills for long before they actually realize their dream of being a visual effects animators.

It is usually recommended that professionals interested in this career study arts, fine arts, photography or similar art related fields. Some of them actually go for higher specializations in visual media and visual effects eventually. The ability and training to use computer software with speed is highly valued as a skill.

Work Environment

Most of these professionals spend a lot of time in an office using their computers and animation software. However, those that work with larger media agencies and film studios may actually travel to document, understand and watch the actual filming happen, for research and development.

Their hours are often long and they can be commonly seen working in tight deadlines, on weekends and nights. A lot of them are self-employed and freelance or consult.

The industries that conventionally used to employ them were motion pictures, film industry and video game companies, but of late media agencies, larger YouTube channels, companies that create content for schools, companies that create DIY projects for school and even digital marketing agencies employ them. A lot of content development companies employ animators to create ad videos or films for their clients.

Salary

If it wasn’t exciting enough to transport people to a fantasy / realistic world using art and technology, the salary is lucrative. While disregarding the top-notch in the industry who earn in millions, even the junior animators earn good amounts as they freelance and / or get employed full-time. The more credentials and portfolio you have, the better your earning potential is.

To summarize, it is interesting to note that this is a very interesting and exciting STEAM career. At Projects For School, we hope to promote simple DIY projects for various STEAM subjects and careers for young kids. The objective is to help them identify their true passion and achieve it.

Benefits of 2D 3D Animation

2D animated videos

We all love animation, in fact, we have grown up watching them. Do you remember those days when as a kid, you wanted to be a part of the animated world? Well, thanks to technology, with the evolution of 3D animation services, this dream has become partially true! 2D process is different from that of 3D in terms of latest technology, which lets you connect and identify more with the animated world which wasn’t possible with the 2D animated videos. However, the rise of 3D animation services hasn’t affected the popularity. This traditional form of is still used in making most animated explainer videos by many corporate companies. Such is the aura of 2D animation! Let us now consider the unique qualities of 2D animated videos which make it still the most preferred choice in the area of animation.

OLD IS GOLD

We all are well acquainted with this thought and as a matter of fact, we trust it too. 2D services have been well tried and tested through ages and have been giving positive results every single time. Whatever the concept is, you can always rely on 2D services. The best part is that almost any animation services company offer 2D animation services.

LOW PRODUCTION COST

Not every one of us can bear the cost of harnessing the 3D technology. 2D process is simple, quicker and that’s the reason it comes with a comparatively low production cost. In 3D animated videos, it is mandatory to bring in lifelike characters into the animated videos to make it look more realistic. Such is not the case with 2D videos. It has its own style and hence comes with a comparatively lower production cost than 3D services.

ERRORS CAN BE FIXED EASILY

What if an image in the animated video goes wrong for some reason? Or what if it simply doesn’t comply with the client’s needs? Then you might have to fix errors right? Well, let me tell you, fixing errors is always easy if you have produced a 2D animated video. You just need to redraw the error and you’re almost done!

TAKES LESS TIME

You ought to take the help of 2D services, in case you are working on a really tight schedule. It takes less time in production as compared to 3D services. This is because there is no need of a third dimension in 2D animated videos. Also, 2D animation services do not have the pressure to create real-looking images like that of 3D services and hence they take less time in covering the production process.

SIMPLE

All of us are wired in a way that we are bound to get attracted towards simplicity. An animated video should be simple and compelling. 3D service has no doubt given us many additional features which can make your video stunning. But not all videos need all of those 3D features. Sometimes more graphics and images tend to make the explainer video complex and hence may disrupt the entire message. So, if you are working on a complex project, you should reconsider using 3D and switch to 2D animation services.

EASY

As compared to 3D, it is easier to produce a 2D animated video. This is because of its less involvement of latest technology and software. Too much of advanced technology used in the 3D animated videos can make things a bit complex. But 2D services is known for its simplicity and hence easy from every angle.

ARTISTIC FREEDOM

While 3D animation process replicates the real world to create more lifelike animation, 2D animation process, on the other hand, offers more artistic freedom. You are free to depict strange actions with 2D animated videos and make your animation more compelling and fun.

Therefore, one might say that 2D animation process limits one’s choices. But let me tell you, this is not the case. It doesn’t limit one’s choice, instead, widens it. Because everyone can use it with ease. Its features such as simplicity, low production cost, less time consuming, easy error fixing capacity and the artistic freedom, makes it still the first choice of animators all over the world.

5 Tips for Creating an Effective Whiteboard Animation

Whiteboard animations require many innovative ideas, careful decisions and gutsy implementations. Developing a script and the entire pre-production planning stage before the creation of any type of creative work is one of the most important things that one must ensure to work on. Below are a few important tips for an effective whiteboard animation. These tips will enable you to create a great impression in the minds of your audiences and fans.

1. A great script is a must

As far as whiteboard animations are concerned, an average script will not do much favor to you. You need a great script and a one that can help you to create a major impression in the minds of the people or your audiences to keep it simple. Your story must be bought to life in an extraordinary manner.

2. Having a believable flow

Just like it happens in real life, your whiteboard animation should have a story line that is quite distinct in the middle, beginning as well as ending. This means that the videos should be short in order to keep the attention of the audiences. Your story must be told in such a manner that does not take very long to unfold so that the viewers can get a grasp of what you are exactly saying.

3. Having a powerful imagery

Powerful imagery and dynamic illustrations are always at the heart of a successful whiteboard animation. This means that one should ideally spend most of the time creating the images for the whiteboard presentations.

4. A captivating audio

Soundtrack is the heart of a film and same goes to a whiteboard animation. The audio tracks should be captivated in such a manner that they are able to create a very positive impression in the minds of the viewer or a normal audience. There are also a lot of character voice- overs that should be extremely believable and dynamic and this means that they should enhance and not detract from your work.

5. Concentrate on the background music

Background music can also be described as an essence to your whiteboard animation. This is because the viewers will be able to connect emotionally to your content. This means that the will be able to create a great memory as far as your animation is concerned and as a viewer this is what we require. It is one of the important things to remember.

18 Top Character Design Tips for Animation Films

Character design is not that simple as it looks in cartoons, movies and animations. It takes long hours of designers to create a character for a particular story. Character designing may have complexities, but the designers always aim to keep them simple. It’s more than just readable features, clean lines that are needed in a character. It is also about where to emphasize and where to downplay based on the personality of the character in the story. We have seen Disneyland cartoons, Tom & Jerry, Ice Age movies, Jungle Book and so many more, and each personality in each one of the afore mentioned has made a strong influence in our minds to remain alive forever. To start creating a character is very complicated but if one has the idea of the character in the mind then following tips would be helpful.

01. Know the Audience

The audience of the any creative project is important in determining its framework. It should be the most significant step on the way to designing characters. The characters designed for kids are brighter in colours and have got very basic shapes. If one is working for clients projects then you need to follow the character specifications shared by your client.

02. Know the Positioning

In which position and how the character will be introduced in the story also plays an important role in character designing. In what medium character will be seen also has a part to show here. Generally small mediums like mobile phone do not need intricacies in the characters as the big screens need. Besides, whatever the medium is, character designing always starts with paper, pencil, lots of sketches, ideas and more.

03. Analyse Other Designs

You should make an analysis of why some characters are successful and some are not. Do a proper research and through study of the various characters appearing in cartoon channels, animation movies, advertisements, etc.

04. Your Character should be Unique

Whether its shape, its personality, its attire or its colour, animation characters must be unique to stand out in the crowd. It could be an animal or a human or beast, the character designs need to be interesting to draw the attention of the people.

05. Drawing Line and Styles to Emphasize

Lines whether thick or thin line should be even and easily sculpted to create a personality that is cute, approachable and influencing. People demand for accuracy in the creation and have become very watchful of the perfection of the personality that is projected in the stories.

06. Magnify the characteristics

If the characters area magnified then it captures the attention of the viewers as it appears larger than life. It also helps audience in identifying the character and recalling it forever besides enhances the personal traits of the character. It could include – big nose, bulging eyes, hands with 2 fingers, big head sizes.

07. Colours Make a Big Difference

Choose colours carefully; as colours make a big difference and help your creation become noticeable in the crowd. Colours like black, blue, grey projects negative intentions, while light colours – white, blues, pinks and yellows describes innocence and purity.

08. Attire and Accessories

Attire and accessories speaks about the traits of the character in the story, besides also about its social status. Lots of diamond and jewelleries stands for riches and untidy and messy cloths indicate poor lifestyle. Besides accessories like swords, flying tools just adds to the personality and the role of the character.

09. 2D or 3D?

You need to decide how you want to project your character and how it should look from different angles. 2D or 3D features adds a completely new look to even a flat picture. If your creation is going to run on 2D or 3D platforms then you need to plan the height, weight and shape of the character very carefully as even a small mistake would change the shape of the character and make it look very different from what you envisioned.

10. Personality & facial expression

Personality of the character is a very important rule to follow while creating it. How it reacts in different situations, how it changes its expression reveals the role of the character. Whether the character is dull or sporty or a genius or a friendly one or has a destructive and villainous nature. Facial expression says it all. Movement of eyes, nose or lips can tell whether one is explosive, irritating, jealous, sad, happy, worried or scared. One can read the emotions from facial expressions depending on its temperament.

11. Character with goals

Whether one is watching a movie, reading a story or watching an animation, the goal of the lead character is the driving force behind a character’s personality. To create a dramatic angle to the story, character should be given goals like – solving mysteries, helping needy people, protecting people from evil characters.

12. Creating a background

A story to back the character makes it more interesting. Where it came from, what are the life changing events in his life, what made it think about takin up a challenging goal, etc. can add interesting and inspiring angles to the story.

13. Investigate and learn

It is not necessary to follow the rule book every time. It also depends on the mood of the artist how the personality of the character will be created. You should be open to experiments that can lead to interesting results.

14. Using paper and pencil is not a bad idea

It is always good to draw your character on paper first. Most of the interesting characters of yesteryears were drawn when drawing with the help of software was a distant dream. While working on paper many interesting things happen, this may not be possible on computers. Besides, it gives a good feel to the artist of creating something with one’s own hands and a feeling of giving life to a picture drawn on paper.

15. Let people share their thoughts

This will help you in understanding if you character is able to interact with the audience or if you are able to put the personality you wanted to in your creation. Whether the character is able to express its traits as planned.

16. Think beyond your plans

It is necessary as an artist to envision your creation on different platforms. How it would look on 2D and 3D platforms. Which platform would enhance the traits better and on which platform audience would love to see it?

17. Right environment makes it popular

Environment in which the creation dwells and interacts is important to make audiences feel the character. It strengthens the life of the character in the viewers mind.

18. Breathe life into the Characters

Your creation should look a real life character. Its facial expressions, the environment it lives in and the personality traits in every situation that is close to real world characters make it accepted by the audience.

Animation: A Long Journey

Gone are those days when early cartoonists and animators tried to make motion pictures with hand-drawn sketches and graphics. The great Walt Disney used to hand-draw most of his early works. His work is a pinnacle and an inspiration for modern animators and graphic designers all over the world.

Contemporary animated movies are a zenith in the modern day film industry. Such a top-notch display of graphics, animation and CGI has never been experienced by viewers before.

Technological developments in the field of IT and Design, have enabled a plethora of possibilities for modern-day animators. It has become much easier for graphic and animation artists to be ambitious in their endeavors because the technology of our time is supremely permissive, with new and radical advancements happening every day.

Animation has come a long and arduous way from its early days, with modern day animated creations being so thoroughly realistic, you could reach out and touch them.

The advent of computers and cutting-edge computer applications, over the years, have been revolutionary and they should be credited for the success of the current animation industry.

Technological advancements in the animation industry are a never-ending process and they are expected to grow by leaps and bounds, even surpassing the current trend of ‘bigger and better’.

Take CGI, for instance, the Computer Generated Imagery goes beyond the established laws of physics. Animators can have their animated characters perform impossible, sometimes outlandish, feats using advanced CGI.

The current status of CGI is the result of innovations in the way we solve computer algorithms and the improvement in the compactness of integrated circuits, along with the development of various software.

CGI is not only efficient but also cost-effective. It is a cheaper alternative than any other form of animation, not to mention, having to build expensive miniature sets and scenarios. Of course, it has its own weaknesses. CGI animators are yet to capture complex human emotions and movements.

It doesn’t matter how realistic an animated human may look, it will still have limited movements and reactions. Paul Ekman, an American psychologist, has classified human emotions into 6 types, universally present in all the people in the world. The 6 emotions he recognized were happiness, sadness, surprise, fear, anger, and disgust. He added a seventh emotion, later on, that of contempt.

Animators haven’t been able to capture all of the emotions mentioned above, as of yet, but with the kind of technological metamorphosis happening every day, this may soon be a reality.

So, what does the future hold for animation and animators?

Well, it’s a never-ending process and the future looks bright for animation and animators. For one, Photorealistic Rendering in animation is being used, increasingly.

Paul Walker’s death was devastating, for the fans of The Fast & The Furious franchise and the film fraternity in general. What was more frustrating was the fact that he perished in the middle of filming Furious 7.

But that didn’t stop the filming of the movie instead, the whole film was completed with the help of photorealistic rendering, wherein, a digital double or a virtual actor, complete with Paul Walker’s looks and likeness, along with Walker’s brother, were used to conclude the movie.

This technology, largely unavailable, a decade or so ago, would have rendered the film useless and most likely shelved. The untimely death of the lead actor would have caused all filming to be canceled. In extreme cases, where millions would have been spent and canceling would not be an option, the studio would likely spend millions more in re-shooting with a new cast, in the hope of salvaging the movie.

The day is not far when movie-making will be a much cheaper proposition, as it will get much easier to replace actors with their digital likeness. Imagine being able to digitally resurrect an actor, who’s been long dead or not available for a particular shoot, due to a scheduling conflict.

Animation sciences will continue to evolve and grow in a magnitude that may surpass the current scenario. Human ingenuity is limitless. As long as we have dreamers, there will be a constant flow of advanced technologies, taking animation to a new high.

5 Time-Saving Tips For Your Animated Video Project

The art of animation requires a lot of time and effort. But this long process offers a good deal of reward. Since the process involves a lot of time, you may be looking for some time-saving tips. Given below are some tips that may help. Read on.

1) Plan your video

Before you plan, you should know the kind of animated video that you want to make. Next, you should find out how you should create it. Is it going to be an explainer video? Is it going to be just an animated video for a product launch? As a matter of fact, it all begins with planning.

2) Use the ready-made animated templates

With ready-made animated templates, you can save a lot of time and go straight to the actual work. This will help a lot if you are going to make a short animated video.

3) Divide your project into smaller parts

If you have a big project to do, you may lose track of things. For instance, if you are a builder, you can’t work on all aspects of the project at the same time. The project will involve a lot of stages, such as design, foundation, roof, plumbing, insulation and so on. What you need to do is break your project down into small projects.

To take a start, you should prioritize your tasks. For this, you should make a script first. As soon as you have worked on the prioritized tasks, you should keep working on the next tasks.

4) Use ready-made animated assets

Actually, some animators do have the time and tools for making a video from start to end. However, it’s important to keep in mind that this is a timely process. On some sites, you can find a lot of pre-made animations that you can use for this purpose. So, you should use these animated assets as well.

5) Evaluate your work

You may also want to make an evaluation of your work at different stages as this may save you plenty of time down the road. During the evaluation stage, you may find errors. As a result of these errors, your perception may change and this not a big deal. As a matter of fact, the editing may take much more time than you expected. Instead of doing the evaluation at the end, it will be a good idea to do the evaluation after you have done a scene.

Hire a professional

Lastly, if you don’t have the time or skills to do the animation on your own, we suggest that you look for a good video animator. While this may cost some money, you won’t need to spend your precious time on the project.

So, if you have been looking for some tips to save some time on your video animation projects, we suggest that you use the tips given above. This way you can do the project the right way in addition to saving a great deal of time.


5 Things to Consider When Choosing an Animation Studio

Looking for a killer animated video for your company? You’re not the only one. There are many like you who must be adopting a strategy or following an effective way to create a high quality animated video. Lacking skills and experience may not allow you to do so. What are supposed to do now? Choose an animation studio that can give you a professional product for your business. It’s as simple as that!

But there are a lot of important things that you need to keep in mind when choosing the best studio for animation. Don’t you forget choosing the right studio can make you feel overwhelmed as there are plenty out there? Of course, you’re looking for a company that can understand what you’re looking for. Moreover, it should offer you feasible solutions and be able to create a high-quality video.

Here’s a list of five things to be considered when choosing an animation studio:

1. Portfolio – The most important thing you should consider is their portfolio. You need to ask yourself “Is their work effective enough so that it attracts the audience instantly?” We understand that it’s easy to get tempted by the show that animation studios put up on their website. You must avoid taking that as a complete, convincing factor.

You must ask a professional studio to show you their work portfolio. A good studio would have projects or portfolios they’ve handled in the past. These portfolios help people like you to review what all work has been handled by the experts with a reputable studio.

2. Testimonials – Want to cross-check authenticity of the animation studio you’re likely to hire? Make sure you check the reviews, ratings, and recommendations. By doing so, you’ll get an idea about the genuineness of the animation studio.

Don’t forget to check the testimonials as they play a very important role. Verifying testimonials will help you make a decision whether or not to hire the company for your short animated video.

3. Reasonable Costs – A professional animation studio should charge a reasonable amount for the services they’re serving their customers with. If you come across a studio with unusually low prices, it’s an indication of a red flag for a non-professional studio that provides inferior quality videos.

4. The Story – An animated video should be able to create a strong and an effective bond between the brand and the viewer. Considering this, it’s important for every character to be alive. You must pay attention to the details as you continue watching the samples. If you’re able to get the hidden message in the video, it shows the story was communicated in a proper way.

5. Contract – A reputable animation studio will require a contract that talks about specific terms for the project. These terms include project details, copyright issues, and payment terms.

Final Words

Choosing a professional animation studio is not a child’s play, but these things when considered will help you choose the best one with confidence. Need we say more?

Siddharth S Sehrawat is a professional writer and has extensive knowledge of 3D and 2D animation. He understands creative and engaging solutions well.

Basic Principles of 3D Animation

65% of people are considered visual learners. This is easy to understand considering that most information (90%) that is transmitted to the brain is visual. It also transmits visual information much faster (60,000 times faster) than text. It is therefore not surprising that videos are the most popular medium for communication and engagement currently available online.

The Rise of 3D Animation

It’s getting harder for brands to cut through the noise and get their message across to their target audience. There are so many videos available online today. You need to have something extra to get noticed. This is where animated 3D content comes in.

Animated audiovisual content has been shown to be very effective in influencing the choices of consumers in the later stages of their purchasing journey. There are several reasons that this type of content is more effective than other visuals.

  1. Animated videos are effective at grabbing and keeping the viewer’s attention. They resonate with viewers and spark conversations amongst audiences.
  2. Brands are better able to simplify complex topics through animation. You are able to show various concepts using a 3D simulation that would otherwise be impossible with other visuals.
  3. Visualizations are a powerful way to convey a technology or product and show their features and benefits.
  4. They are fun.
  5. They can be about anything.
  6. They are cost effective to produce.

Principles for successful 3D Animation

Just because the animated audiovisual content is so popular doesn’t mean that your explainer video simulation will be an instant hit with your audience. There are various guidelines to consider in the production of audiovisual content to ensure its success.

  1. Quality and photorealistic Animations- Creating a quality 3D animation is crucial to giving it a photorealistic feel which brings it to life. This takes more details, attention to lighting and using realistic materials and even adding in reflections on to the surface of the object.
  2. Anticipation – This principle helps the viewer expect a movement even before it occurs, for example, the heel of the character’s foot pressing down on the ground before taking the step. Anticipation helps to prevent audiovisual content animation from appearing too robotic.
  3. Exaggeration – This is used in animation to give more energy to the characters. Exaggeration, for instance, can be used in poses to draw attention to what the character is doing.
  4. Staging – This principle involves the placement of objects and characters in the video. It helps the audience to understand the narrative and the role of the characters in it. It involves timing, setting, and cinematography.
  5. Timing – Timing is vital as it dictates how fast images move and how long they stay still in the animated video. Speeding something up can help to create a sense of energy, lightness, or speed. Slowing something down gives the impression of gravity, mass, and adds weight to the image.
  6. Solid drawing – This is the principle used to make an image appear as if it were three dimensional even though it has been created on a two-dimensional surface. This principle gives weight, balance, and depth to the image.

Animation Background Layout

A background artist is involved in the process of animation. He is the one who establishes the style, colour and mood of scene, as characterised by the writer, artistic director, or client in the story. The work of artists is very creative and this creativity can be seen in motion pictures, television, video games and other forms of media.

In animation, the line drawing of the background for a scene is a background layout. It is not the finished background painted in color but just a sketch.

Background layouts are drawn from storyboards which define the action and perspective in the scene. The difference between a storyboard artist and a background artist is that a storyboard artist draws backgrounds in a rough, simplified style, but on the other hand background layout artists take them to the next level by defining the detail and perspective. The line work is just a part of the finished background.

A background designer has to visualize new locations when they are called for in a script and has to consider the action of the characters as well as the mood of the scene. These design drawings are given to the storyboard artists to show them what a place looks like. A lot of creativity is involved into making places that are made believable to the people in the world of the characters.

Backgrounds must support the narrative of the story, most importantly. Designers take into account things like the personal style of characters or the imaginary neighborhoods. Artists draw places that have history, like showing what has happened previously in a location, even if it never happened they design it to make it look like some event happened in that particular place. The artists can also show the history of a place long before the characters even existed.

A background designer has to do two things:

to design backgrounds for new scenery, and

to draw/paint those backgrounds for the final animation.

Some studios hire background artists who entirely paint the final backgrounds. And sometimes background painters also fill the role of a designer where they create new locations with some help from the art director. All background painters & designers follow a unique style based on the animation.

Each cartoon has its own unique style and the background designer needs to create places that can be real and that mixes into the cartoon’s artistic style.

There isn’t much of a difference between jobs for background painters, background artists, and background designers.

Background Artist Job

Many background artists use traditional methods such as painting or drawing to create backgrounds.

Artists may use digital media such as Adobe Photoshop to produce desired backgrounds for the story.

A background artist needs details and in order to do that he communicates with the artistic director, director, editor or writers from time to time in order to establish idea of what the desired background should be like.

They may involve painting primarily background keys or the establishing shot for more definition.

Trend of Animation! Redefining The App Interface

The chief reason for app developers to constantly nurture techniques for incorporating brilliant animated effects in the apps is holding back the attention of customers. Anything that is not static and is moving in an interesting way will surely draw more attention than a simple graphic image. A bit tedious part in development, developers don’t ever shrink away from the concept of animation because of the captivating experience they can provide to the users.

While there are many ways to indulge animations in an app’s user interface and that’s the concern of the developers, here we’ve explained how including animations will redefine your app’s interface and make it way more interesting to use.

It makes your application interface a lively thing

With animations, users get a fun-filled lively experience while strolling across the app. Even when stage arrives where some data has to load from the server and users have nothing to do, there’s stuff moving in the background. This gives an assurance that they are not in a deadlock situation, but the process is ongoing.

For users, waiting for a function is no more annoying

Regardless of what your app offers or how exhilarating it is, most hate the idea of waiting too long for a page to appear. Moreover, that gives a frozen look to the app while the page loads and makes the users impatient. Use of some catchy animation, like a spinner, 3D bar or sand-clock. Even though the wait time at the juncture of the app, such animation keep the attention hooked at least for some more time.

Navigation takes an interesting turn

Users mostly get perplexed while moving to different locations in the app on their own. At the first use, they are not sure whether they are moving in the right way. Now, animated objects can guide them through and prevent any wrong clicks while scrolling abruptly.

Motion images, animated icons and graphics can well intercept the user’s next move and provide them instructions in an interactive way. Benefits of interactive animations for navigation are seamless transition from one location to location and setting up a hierarchy visually that one phase has a connection to other.

Responses with visuals leave a long-lasting impression

When an app responds to a user’s input with some visual element, it seems to give a human touch. The users get a feel-good experience with such feedback as they interpret to have some control over the app. There are different ways to place animations and a key way is to make the buttons react in some way or the other whenever one taps.

Now all that seems an interesting turn. Users notice even the smallest of details. So, a slight effort by developers to give some touch of animation in an app will do good and enhance the in-app experience of users.