Animation magic has ushered in a revolution of sorts in the world of advertising, marketing, promotion, media and entertainment. This seamless technology has induced life into visuals, creating a canvas that is both engaging and entertaining. The world over, animation continues to fire imaginations.
The technology has been evolving over time with newer developments enabling superior control and rendering of frames and visuals getting more life-like. There has been a significant improvement in 3D animation also. Though most of us discern these developments through the latest games and movies, other areas from aircraft design to weather forecasting are reaping the benefits from integrating 3D animation with virtual reality and simulation techniques.
Introduction of 3D Animation
To put simply, 3D animation is the three-dimensional representation of various elements. The technology allows an element to be modeled with such finesses it resembles a real physical object. A filmmaker can use the same camera angles on the rendered graphic as they would have in real life – front, back, sides, above, below, i.e. from every angle. They can also use different lighting environments to highlight unique textures and supplement the visuals with additional data to create realistic frames for use in longer films. The beauty of 3D is that the visuals can mesh seamlessly with live video streaming.
Benefits of 3D Animation
• 3D animated videos provide spatial awareness and give a sense of reality.
• Great way of conceptualizing ideas that are yet to take a realistic form.
• Helps in creating visually appealing and pleasant elements
• Easier to communicate about things and their interrelationships with the world as intended.
• Can reproduce events that are difficult to show or expensive to recreate in a real world environment.
• Unlimited possibilities to show things that cannot be depicted through photographs or 2D animation.
Scope of 3D Animation
The highly accessible and versatile technology has a wide range of users from individuals and small businesses to large conglomerates and institutions. The technology is crucial for long-term planning as its versatility allows people to preview a realistic rendering of how the elements being discussed will perform in real life situations. From providing a spatial rendering of an impending cyclone to the efficiencies that can be generated from a new engine, the technology can be used for various applications.
Sectors Where 3D Animation Technology Can Be Used
There are various sectors and industries where the technology can make a difference. It can be used for advertising, marketing, corporate films, cartoons, gaming, educational programs, in the entertainment industry and for the media sector. Corporates can explain the benefits of a product from concept to installation. The software industry can use it to show how a technology can work both at the front and back end. The construction sector can create animated videos on buildings, floor plans and other civil infrastructure to show how a concept will look once executed. People can also use 3D technology for effective education and training programs, customer presentations and in websites. Specific industries such as advertising, mining and gaming regularly use this technology for internal operations and external customer engagement.
This versatile communication medium can produce outstanding results in short span of time. Using creative storyboard blended with innovative imagery,we can create a whole new world that is close to reality. The technology is expected to soon become an integral part of the corporate world and create new frontiers for end user engagement.
Home Road Films is a video production company based in New Delhi. They offer a multitude of services related to films like Explainer videos, Training Videos, Corporate films, Graphic Identities, Product Videos, Motion Advertisement, etc.